Main Stage

Strive For A Child's Mindset: Lessons I’ve learned about research and design from my 4 year old daughter.

Children are courageous, experimenting with everything that comes in their path. They notice the little things, including the things that evade most of us grown-ups.. A child will embrace their creativity and failures, and never cease to ask why, again, and again, and AGAIN.

Children have the makings of a brilliant researcher, but typically we are so focused on TEACHING children, we forget that there is much to LEARN from them.

In this talk, Noam will invite you on a journey into a child’s mindset, and how he became a better researcher when he strived to be more like his 4-year-old daughter.

Noam Segal.

Director of User Research, Wealthfront


Noam was born and raised in Israel, where he began his career in UX researching and designing missile defense systems. He studied psychology in college, and moved to Urbana-Champaign, Illinois where he completed his PhD in psychology. He's since worked in several companies in UX Research roles, including Airbnb, Intercom and currently at Wealthfront.

He's fascinated by human relationships, whether it's the relationships people have with a host in an Airbnb, the relationships between businesses and their customers, or the most complex relationship he's discovered so far - the relationship between people and their finances. Noam's greatest inspirations are his wife and daughter, and he lives with them, a huge white pup and a bonkers deaf cat in Mountain View, CA.