Tracks: Leadership in Research
(* Accenture report: The Bottom Line on Trust https://www.accenture.com/us-en/insights/strategy/trust-in-business?c=strat_latestthinkinglinkedin_10390707&n=smc_1018)
Ling was a Senior UX researcher at Groupon, leading the consumer experience research end-to-end, covering search & discovery, conversion and redemption. Ling had a focus on marrying qualitative with quantitative methods to drive product decisions. Prior to Groupon, Ling worked as a UX researcher at Nationwide Insurance, conducting research studies that informed the business strategy on self-service, claims and call reduction. She has a MFA in Design Research from The Ohio State University.
Senior UX Researcher, Groupon
Nicole is a Senior UX Researcher at Groupon. She has worked on some of Groupon’s most strategic initiatives which are critical in our evolution from a deal site to becoming a marketplace for all things local. Projects have focused on generating actionable insights to help make Groupon a “daily habit” with customers through new services and redemption models such as Groupon + (i.e., credit card cash back deals) and online booking, as well as understanding opportunities in the health, beauty, and wellness space. Prior to Groupon, Nicole worked at Grainger and two UX consulting firms, GfK UserCentric and Electronic Ink. She has a PhD in Cognitive Psychology from University of Pittsburgh; her graduate research focused on expertise, attention, multitasking ability, and brain imaging (fMRI).