Tracks: Research Through Design

Real talk: Doing UX research as a designer.

More and more designers are expected to conduct hands-on research. But how do you know you’re doing it the “right” way? And how do you juggle design and research on daily basis?

Whether you are a designer at a small startup or a large organization, this talk will give you 5 ways to be a more effective researcher—and feel more confident in the process. We’ll also discuss some fears around doing research the “right” way—let’s face it, we’ve all had them. You’ll get a window into UX research at Loblaw Digital with real examples of small wins and plenty of hard learned lessons.

It’s an open and honest look from a designer who’s been there.

Kristina Rostorotsky.

Senior Product Designer, Loblaw Digital


Kristina is a senior product designer at Loblaw Digital, where she helps build digital products and services used by millions of Canadians every day. Her current focus is a prescription management application for Shoppers Drug Mart. Kristina’s practice covers the full arc of the product design process, from generative research to design solutions.

Kristina’s work is driven by her curiosity about people—their changing contexts, problems, aspirations, feelings and opinions. She loves the excitement, challenge and pleasure of making something out of nothing. Kristina earned her BDes (Honours) from York University’s York/Sheridan Program in Design.