Tracks: Advancing Your Practice
User Research Lead, The Working Group (TWG)
Jing Jing is a user research lead at TWG, a software development consultancy that makes products that people need and love. She enjoys being the bridge between companies and their customers, combining qualitative insights with data-driven approaches to build and optimize for innovation. She has a Masters of Education from Harvard Graduate School of Education and had previously scaled customer insights for high growth Toronto startups such as Wattpad and Opencare.