Tracks: Research Foundations

Don't Start With Data: A Framework For Scoping Impactful Research.

One of the biggest mistakes researchers make when they start out in an industry setting is doing exactly what is asked of them and collecting the exact data a stakeholder wants. While this often highlights their ability to execute research, it also means that the research is often much less valuable than it could be, if at all.

In this talk, Behzod shares a framework for scoping impactful research that he's developed through learning from his own mistakes. He covers why doing the exact thing you're being asked is often not enough and provides the audience with tools for engaging with your team in order for everyone to become better producers and consumers of research overall.

Behzod Sirjani.

Senior Researcher, Slack


Behzod Sirjani studies how people work and work together. As a Senior Researcher at Slack, he focuses on understanding what work looks like for Slack customers and he partners with teams across the company to make customers’ work simpler, more pleasant, and more productive.

Prior to Slack, he spent 4 years at Facebook working on business tools, video products, and hardware, where he also co-created and led a mentorship program for junior researchers. Behzod has experience conducting research in both consumer and enterprise settings, in the United States and abroad.